What We Do

Fortune 500 strategy.
Built for every business.

Six core service areas — each built on the same strategic rigor we bring to the world's largest brands, delivered at every scale.

Primary Service

Brand Strategy

Brand strategy is the foundation everything else stands on. Before a campaign runs, before a product launches, before a customer experience is designed — the brand has to know exactly what it stands for, who it is for, and why it exists in the market it has chosen to compete in.

We build that foundation. Informed by Fortune 500 methodology, grounded in audience intelligence, and designed to hold up under competitive pressure — our brand strategy engagements produce a positioning framework that drives every downstream decision.

A great brand is not built on a logo. It is built on a clear, defensible reason for existing — and the discipline to act on it consistently.
Brand Positioning FrameworkCompetitive differentiation, owned territory, and the strategic rationale behind every brand decision
Audience ArchitectureDeep segmentation, persona development, and insight-led audience targeting that goes beyond demographics
Messaging HierarchyThe brand voice, core messaging pillars, and audience-specific communication frameworks
Competitive Landscape AnalysisMarket intelligence, whitespace identification, and positioning relative to the competitive set
Start a Brand Strategy Engagement
Brand strategy session — Insighter Strategy

"We don't just define your brand. We build the strategic infrastructure that makes it impossible to copy."

Additional Services

Every engagement.
The same standard.

Whether you need a complete go-to-market strategy or a focused customer experience audit, every Insighter engagement is led by senior strategists and delivered with the same rigor.

02 — Customer Experience

Customer Experience Design

Every touchpoint is an opportunity to build loyalty or lose it. We map, analyze, and redesign the end-to-end customer journey — from first awareness to post-purchase advocacy — identifying the friction points that are costing you retention and the moments that could be building it.

Customer journey mapping & gap analysis
Touchpoint audit & friction identification
Experience redesign recommendations
CX measurement framework & KPIs
Book a CX engagement →
03 — Product Development

Product Development Strategy

From concept to market, we bring strategic rigor to product decisions — identifying the right audience, the right positioning, and the right go-to-market approach before a single dollar is spent on development or launch. We reduce the risk of building the wrong thing for the wrong people.

Product-market fit assessment
Audience validation & demand analysis
Product positioning & naming
Launch strategy & channel recommendations
Book a product strategy engagement →
04 — Go-to-Market Strategy

Go-to-Market Strategy

A great product without a sharp go-to-market is a missed opportunity. We build the launch strategy, channel mix, messaging architecture, and activation roadmap that puts your offer in front of the right people at the right moment — with the budget you actually have.

Launch roadmap & channel strategy
Audience targeting & segmentation
Messaging & content framework
KPI framework & success metrics
Book a GTM engagement →
06 — Executive Advisory

Executive Advisory

For leaders who need a trusted strategic mind in the room on an ongoing basis. Advisory engagements give you direct access to Fortune 500-caliber thinking on brand, growth, and market positioning — without the overhead of a large agency retainer or a full-time hire.

Monthly strategy sessions with Narith
Brand & growth advisory on demand
Market positioning & competitive review
Strategic sounding board for key decisions
Inquire about advisory →
05 — AI Performance Marketing

Insighter AI Performance

Enterprise-grade AI campaign optimization — autonomous, real-time, and built on strategy first. Powered by RunnSmart. Plans from $99/month with a free 6-day assessment. See full details below.

Google Ads · Meta · Instagram · TikTok · Bing
50%+ average CPC reduction
Results in 6 business days
No credit card required to start
See AI Performance plans →

05 — Insighter AI Performance

Enterprise AI marketing.
Built for growth.

Powered by RunnSmart — an AI-native agentic adstack platform built from the ground up around autonomous decision-making. Not AI-enabled. AI-native. The intelligence layer is the architecture. Remove it and the platform ceases to function. That is the difference.

50%+
CPC reduction vs. industry avg
6
Days to first results
$0.71
Avg CPC in live assessments
5
Major platforms, one dashboard

Platforms

Google Ads Meta Instagram TikTok Microsoft / Bing

Plans — Powered by RunnSmart

Core Keyword · Audience · Demographic targeting
$99/mo Every 5 days
Advanced Most Popular Everything in Core + Device targeting
$199/mo Every 3 days
Max Full-stack: Smart Bidding · Copy Optimization · Ad Scheduling · Extensions · 24/7 AI monitoring
$400/mo 24/7 autonomous

All plans include a free 6-day PPC assessment · Cancel anytime · No credit card required to start

See exactly where your ad budget is going.

Our free 6-day RunnSmart PPC Assessment gives you a complete picture of your campaign performance — audience intelligence, cost efficiency, and a strategic roadmap — before you spend a dollar with us.

  • No credit card required
  • Results in 6 business days
  • Live data from your actual campaigns
  • Full strategic recommendations included
Book My Free PPC Assessment

Powered by RunnSmart · Runn Technologies

RunnSmart AI performance dashboard

How We Work

Every engagement.
The same disciplined process.

01

Discovery & Diagnostic

We begin with the truth of your current situation — market position, competitive landscape, audience intelligence, and brand health. No assumptions. No templates.

02

Strategic Framework

We build the intellectual scaffolding — positioning, audience architecture, messaging hierarchy, and the go-to-market logic that holds it all together.

03

Activation & Execution

Strategy without execution is theory. We move from framework to action with measurable milestones and clear accountability at every stage.

04

Measure & Compound

Every engagement is tracked against agreed outcomes. Monthly reviews and continuous optimization ensure results compound over time — not plateau.

Who We Serve

Built for two kinds
of ambitious.

Insighter works across two tracks — Fortune 500 organizations that demand enterprise rigor, and growth-stage businesses ready to compete at a higher level.

Fortune 500
Enterprise engagements for brand modernization, AI marketing infrastructure, and strategic advisory.
Growth-Stage Brands
Brand, CX, and GTM strategy for businesses scaling from $1M to $50M+ in revenue.
SMB & Retail
AI performance marketing and brand strategy built for businesses that cannot afford large agency retainers.
Regulated Markets
Deep experience in healthcare, medical cannabis, and regulated industries where strategy requires compliance literacy.
Strategic Consulting

Ready to build something that lasts?

Every Insighter engagement begins with a conversation. Tell us where you are and where you want to go — we will tell you exactly how we can help.

Book a Free Consultation

narith@insighterstrategy.com · +1 801 598 0220

Insighter AI Performance

See what your ad budget is really capable of.

Start with a free 6-day PPC assessment powered by RunnSmart. Live data, zero commitment, results in 6 business days.

Book My Free PPC Assessment

No credit card required · Powered by RunnSmart